“Timberland enlisted the help of Platinum selling artist’s Yungen and Raye when launching their new Brooklyn sneaker.”

The 2 were filmed in their old London haunts and in ‘The Green Roomʼ, a musical escape in an idyllic green space in London. The Green Room presents melodious beats in a tropical escape at the core of Londonʼs most recognisable brutalist structure. The videoʼs juxtaposition of the urban with the green, demonstrates Timberlandʼs push to celebrate the culture of green spaces in cities.
These videos had to be cut to fit custom built screens which were installed along Londonʼs iconic Southbank to create an immersive, experiential popup for those passing the river. This project had some serious challenges which were overcome with the help of the team over at Projection Artworks. We utilised their VR room which enabled us to watch the videos on digital mockups of the screens so we could best alter the layout for its intended location.