Kaspersky x Ben Eine 'Back To Work'
I was approached by the team at Tupman Brothers to create some 3D sequences for an interesting brief they had on the go. Having watched the graffiti and streetart scene myself for the last 15 years I couldn't wait to be a part of this very unique project.
I created the end sequence 3D packing sequence and graffiti animation that runs alongside it. This involved a long process of testing and multiple iterations to ensure that the colour swatches exactly matched Eine's work.
Born in London, Ben Eine is one of the most successful street artists in the world and is regarded as a pioneer in the exploration of graffiti letterforms. Originally a writer, Eine started his career 25 years ago, leaving his first tag all over London before developing his distinct typographic style.
Eine’s bright and colourful letters were created to stand out from the usual tags and dubs seen on the streets and can still be found in areas of East London. These letters appear on shop shutters and often spell whole words across walls. Eine first came to prominence in the “commercial” graffiti scene through his symbiotic partnership with London graffiti artist Banksy. In 2010 the UK Prime Minister David Cameron gifted his artwork to President Obama, while a particular area of the East End was named ‘Alphabet City’ after his colourful array of shop front ‘shutter art’. Currently Ben Eine’s work is held in the permanent collections of the V&A, London, The Museum of Modern Art, Los Angeles and galleries worldwide, while his street art works can be seen all over the world, most recently he completed a huge mural on the British Embassy in Abu Dhabi.