3 'PAYG'
In early 2019 I was contacted by the social team at 3 UK.
They had the initial ideas for a new campaign to promote their reborn PAYG service but they were lacking punch. They had partnered with some of the top social media apps so we got our brains in gear and overhauled the creative, focusing on social media habits and quirks and adding a playful tone to the storyboards. We built out the full suite of assets and animations and provided the final outputs in multiple formats for the client.