CHELSEA FC 'HYPE REELS'
Working directly with the production team at Chelsea FC I was tasked with directing and creating a series of hype films for the world-famous football club. I was given full creative control in ideating the tone of voice and narrative. These films were to be used on the club's website and also played on the screens inside the stadium on match day to hype up the home fans. Portraying the stadium as a cauldron, boiling with energy ready to erupt at any moment was a major theme throughout all the films. A really fun project to get my teeth into.