JAGUAR 'FEEL WIMBLEDON'
In the summer of 2015 I worked as the lead artist with Mindshare and Lightwave at the Google HQ for the duration of the Wimbledon tennis tournament. We delivered live content to be displayed on the screens at the tournament, in key locations throughout the UK and on social media accounts online.
Jaguar issued 20 ‘super’ fans and brand ambassadors with wristbands that monitored and measured their heart rates. Sensors were also placed in key locations at the event site and social media was monitored to gage impact during pivotal moments at the tournament.
The resulting data was used to build out live up-to-date visual content that was shared across social channels and generated an increase in engagement of 12%. These were created using Illustrator, Photoshop and After Effects Plexus’ plugin.
