CAMEL 'AIRPORT SIGNAGE'
Working with the team at Circle Square we brainstormed, storyboarded, and then animated these fun adverts to be played in airports around the world. The purpose was to attract shoppers to the various Camel products on sale in the Duty Free zones. We used different settings for each animal including rainforests and mountain ranges to make the adverts stand out. It was quite a challenge to animate the iconic camel which stands as the mascot for the Camel brand and this took multiple iterations to get right.