Bacardi 'We Are The Night'
In October 2016 Bacardi unveiled its latest Halloween effort, an immersive haunted house called "Nocturnal Awakening," from Kenzo Digital.
Staged inside a party at Brooklyn Navy Yard in New York, the haunted house installation was constructed in just three days and drew roughly 400 attendees including famous faces like Emily Ratajkowski, Alicia Keys and Baz Luhrmann.
The labyrinth-like experience was meant to be unlike a traditional haunted house, according to Kenzo Digital, the artist, director and founder of the immersive storytelling agency of the same name. It was also a way to create content for the brand.
Working at TVC I cut and graded a series of videos used to promote the event on social accounts. This short form content included a walkthrough and explanation of the structure by Kenzo himself as well as a video featuring one of the biggest rappers in hiphop, A$AP Ferg (who was to headline the event) giving viewers a tour of his Harlem home and explaining what the Halloween season means to him.